Social Proof Your Website
Around 95% of customers say they read reviews before they make a purchase. Another 72% say they won’t even consider buying items until they’ve read the reviews associated with the business or product.
We’ll look at what you can do to make your reviews stand out when you’re ready to display them online.
TESTIMONIAL
Testimonials are one of the most common types of review. Essentially, these are the messages your customers share that highlight what they liked and didn’t like about your product. Testimonials often include a picture of the person leaving the message, and their name, to give them a greater sense of authenticity. Most testimonials go at the bottom of pages. You can showcase these reviews on your home page to generate credibility as soon as someone interacts with your brand.
REVIEW BADGES AND WIDGETS
If your customers tend to leave reviews about your company on other sites, like Angie’s List or Yelp, then you can add a widget or badge to your website that makes it easier for other customers to find them. Sometimes, you’ll include a small button on the bottom of a website pay that says, “find us on Yelp.” Other times, you can add your star rating too.
Some review sites will also allow you to showcase the actual reviews in a widget that frequently updates with new messages. If you’re only showing reviews from one third-party site on your website, it’s best to focus on Google reviews, as it’s one of the most recognizable options.
CREATE A TESTIMONIALS PAGE
The first and perhaps easiest option for showcasing your reviews and testimonials is to design a page where your customers can easily find all the information that they need about your brand. A dedicated testimonials page can be a great way to demonstrate transparency as a brand and show your customers that you’re not hiding anything.
You could even add a form at the bottom of your testimonials page that allows other customers to leave their reviews and information. Just make sure that you have a CAPTCHA or another security measure in place to prevent people from spamming your site.
It makes sense to showcase some of your most positive reviews at the top of your page so your customers see those first. However, showcasing negative reviews alongside them could also be a good idea. That’s because customers generally expect to see at least some negativity associated with your brand. If all your reviews are positive, they might assume that you’re hiding something.
When displaying your negative reviews, make sure you also show that you’ve responded to them and are working hard to address any issues. You can even publish the “thank you” you get from an unhappy customer after you rectified the problem.
Embed a Carousel
you can create carousels with visual and text-based info using a handy widget or plugin for your website.
You could even work with a designer to make it perfect for your brand.
Carousels are a great and dynamic way to showcase reviews while getting your audience more involved with your website.
Adding a button allows them browse through a broader range of studies after seeing the ones that show up straight away on your carousel. It’s also worth including a link nearby the carousel widget that the user can click to visit your review page or your company’s page on a dedicated review website.
If you want to go beyond putting carousels on your home page, remember that you can add them to your product pages and menus too. Online reviews impact around 67.7% of purchasing decisions, so it makes sense to put them somewhere your customers will see them when figuring out whether they should hit the buy button.
