Let’s talk about CHUNKING.

Web DesignTips

Sep 28

Written By Josie Hiivala

Today we are going to chat about CHUNKING - it is a UX design principle that is rooted in cognitive psychology.

What is chunking? In terms of interface design, it comes down to breaking down steps, text, and interface elements into smaller pieces so that users can process, understand, and remember information better.

Example: Stripe is a large company with dozens of products and use cases. But Stripe's main navigation only has 5 simple links and their products are chunked into 3 simple categories, organized around their users' main jobs-to-be-done:

Chunks are easier to retrieve because your brain creates higher-order cognitive representations of the items within each chunk, meaning you’ll be able to remember the information easier because it’s grouped into smaller chunks.

I hope you found this post helpful! Chunking your information will help users process, understand, and remember information

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Web DesignTips

Josie Hiivala

Hi there! My name is Josie, I am a mom of 2 toddlers living in the mountains of Montana, who codes and designs websites in her free time. I absolutely love the challenge of trying to make someones dreams a reality when it comes to their virtual storefront. So I hope we have the opportunity to work together + challenge each other in the future!

http://www.wildepine.com