Homepage Checklist

Did you know that it takes only 50 milliseconds for users to form an opinion about your website? That's right, you have less than ONE-TENTH of a second to wow the socks off your website visitors with a visually appealing website that also clearly expresses what your business does. Since the homepage is typically the first thing they land on, ensuring it captures their attention and keeps them engaged is super important.

1. Clear and Engaging Headline:

First impressions matter, and a catchy headline is the perfect way to grab your visitors' attention. Make sure your headline clearly communicates what your business is all about while being engaging, compelling, and maybe a little catchy.

2. Concise and Informative Subheadline:

The sub-headline supports the main headline by providing more context and details! You can use it to express your unique value proposition, key offerings, or the problem you solve for your audience.

3. Striking Visuals:

Visually captivating imagery can speak volumes about your brand and business. Incorporate high-quality images and videos that resonate with your target audience and align with your brand identity.

4. Intuitive Navigation:

Your homepage should serve as a gateway to the rest of your website. Implement a user-friendly navigation menu that guides visitors to different sections and allows them to find what they're looking for quickly and effortlessly.

5. Call-to-Action (CTA) Buttons:

People actually like it when they know what action they're expected to take on your website. Encourage visitors to take specific actions, such as "Sign Up," "Subscribe," "Learn More," or "Shop Now." A word of advice? Pick one CTA and stick with it throughout.

6. About Us Section:

People trust real people! Introduce yourself or your business, and let your visitors know who you are, what you do, and what sets you apart from the competition. This section can be a powerful tool when it comes to building trust and emotion and creating a personal connection with your audience.

7. Key Features or Services Showcase:

Highlight your most important products or services so they know what you're really all about. Keep it concise, focusing on the benefits they offer to your visitors. You can get into the nitty gritty on the product or services page.

8. Testimonials and Social Proof:

Again, people trust people! Showcase positive reviews, testimonials, or case studies from past clients or customers. This social proof helps build credibility and instill confidence in you and your business.

9. Contact Information:

Make it easy for your visitors to get in touch with you if they have a question or want to know before purchasing from you.

10. Responsive Design:

In the age of smartphones and tablets, having a responsive website is a must. Ensure your homepage and the entire website adapts seamlessly to different screen sizes and devices.

11. Speed and Performance Optimization:

Nobody likes a slow-loading website. Optimize your homepage for speed to deliver a smooth and swift experience to keep them sticking around.

12. Newsletter Signup:

Building an email list is an effective way to nurture leads and build a loyal following. Make sure to embed your newsletter signup on your homepage. This is especially great for warming up folks who are interested, but may not be ready to purchase from you just yet.

13. Fresh Content:

Regularly update your homepage with relevant content and announcements. A fresh homepage encourages repeat visits and keeps your audience engaged!

14. Brand Consistency:

Ensure your homepage design aligns with your overall brand identity, including colors, fonts, and tone. Consistency across your website helps reinforce your brand and fosters brand recognition. Again, trust trust trust!

15. Easy Access to Social Media:

Integrate social media icons into your homepage to encourage visitors to follow and engage with you on various social platforms. This is another way to warm up potential future customers or clients!

So there you have it folks. Remember, your homepage is like a digital storefront! It's not just a design choice but a strategic necessity, and its design plays a crucial role in attracting and retaining visitors. A strong homepage can make a powerful impact on your audience, improve user experience, boost conversion rates, and ultimately be the make or break for your biz.

Not sure if your homepage is up to par or if it's actually kind of well...scaring your audience away? We can help! Send us an email at Josie@wildepine.com and we'll let you know how you can improve your homepage and website overall to hold on to those website visitors and get them clicking "Add to Cart."